Think It Through Why You Need Thought Leadership Now

THINK IT THROUGH: WHY YOU NEED THOUGHT LEADERSHIP NOW You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are researching IT solutions for your company. You find plenty of articles online and quickly find a company that can help. These are all examples of encountering thought leadership. Whole Foods, Ford, Vanguard, and J.P. Morgan are all companies investing in thought leadership to connect with businesses and customers on a relational level and turn business transactions into an ongoing conversation. Thought leadership builds trust with customers and turns one-off transactions into a lifelong company loyalty. What is thought leadership, exactly? A thought leader is, simply, an expert. It can be a single person or an entire business, so long as their expertise is recognized by others in their field. The term dates to the late 1880s, when abolitionist Henry Ward Beecher was described as one of America’s great thought leaders, but it has become popularized in contemporary business jargon over the past 30 years. And there’s an added component: published works. David Rosenbaum is Editor-in-Chief for The Bloom Group. Since 1998, the company has helped businesses establish themselves as thought leaders with articles published in Harvard Business Review, Forbes.com, Sloan Management Review, and more. The Bloom Group counts consulting firms, Big 4 accounting firms, IT companies, and others among its clients. â€Å"Thought leadership is simply demonstrating expertise in an area by publishing articles about it,† Rosenbaum said in an exclusive interview. Before working with The Bloom Group, Rosenbaum was a senior editor at CFO Magazine and editor-in-chief of Boston Magazine. He broke down the necessary components for true thought leadership into four categories. Articles need to: solve business problems in a new way say something novel be realistic be supported by data and real-world examples â€Å"That’s why it’s so hard,† Rosenbaum said. â€Å"It has to be novel, it has to be supported by real world examples, it has to be realistic. It’s not advertising.† By publishing articles in a specialized field, thought leaders can emerge as experts in that field. By identifying problems and proposing solutions, thought leaders prove themselves to readers, who then seek out these thought leaders for future business. Why is thought leadership important? With effective thought leadership, a potential client will read about an innovative idea in an article published by a thought leader. Then, the client will seek out the thought leader’s expertise to solve that problem. That article could be in any field: banking, information technology, or manufacturing. Rosenbaum shared an example of one of his client’s real-world successes. After a life science company published a series of articles in a specialized field publication, the company’s chief marketing officer reported the articles led to more than a million dollars in additional sales. Establishing itself as a thought leader – illustrating how to solve business problems with novel, realistic ideas, supported by real-world examples – directly impacted the company’s bottom line. While important in business-to-consumer relationships (B2C), thought leadership is especially critical in business-to-business (B2B) relationships. Thought leadership can lead the way for innovative content marketing, an area many businesses are expanding. Thought leadership is crucial in today’s business environment. As the business climate transitions from a knowledge-based to a wisdom-based economy, emphasis is placed on trust, transparency, and collaboration, and adding value in every aspect of the client relationship. Thought leadership yields different rewards at each stage of the process. In early stages, corporations expand their reach, and can expect more inbound inquiries from clients seeking solutions to business problems. After early stages of development, a thought leadership campaign might encourage faster sales cycles and larger deals, expanding the company’s depth. The later stages of thought leadership produce established relationships, with increased customer loyalty and enduring lifetime value. Who can be thought leaders? Thought leaders can be executives, subject-matter experts (SMEs), or a corporation as a whole. To become a thought leader, qualified individuals or businesses should: Define their brand: What is the brand’s enduring idea? How will it differentiate itself from competition? Who is the brand’s target audience? Possess legitimate experience and insights in their subject matter. Manage a thought leadership profile by identifying: subject-matter expertise, methodology, audience, industry pain points, industry opportunities, ideal media goals. Write: Publish a blog or articles in the field. Seek out speaking opportunities: Offer to participate in discussion panels or give a keynote address, and provide information the audience needs and can use. Blog and use social media: Use blogs, Twitter, Facebook, LinkedIn, or other social media to interact with the community. Post information about publications, speaking engagements, and interviews. Build trustworthy relationships with the community: Publish honestly and truthfully. Initiate and cultivate media relationships: Get to know journalists and editors and provide them with leads, stories, insights, and quotes. Control their online identity: Use social media platforms carefully and consistently to maintain the brand. Commit to thought leadership: Making a commitment to generous and transparent knowledge-sharing can set thought leaders apart from the competition, and is another form of corporate social responsibility. Committing to ongoing thought leadership can help businesses stay relevant. What are some examples of thought leadership? The financial services firm J.P. Morgan brands its expertise as â€Å"Institutional Asset Management Thought Leadership.† Here’s how the firm meets Rosenbaum’s criteria for thought leadership by 1) saying something novel, 2) giving proof through data and real-world examples, 3) solving business problems in a new way, and 4) being realistic. 1) First, the firm says something novel by inviting readers to delve into its compelling insights and discover the firm’s best thinking on money markets. White papers, insights, survey reports, market guides, and the retirement-focused Journey Magazine educate and draw in, further establishing the firm as a thought leader. 2) Next, the organization supports its authority within its specialized field with real-world case studies. 3) The firm makes a case for leading the way in solving business problems, like retirement saving. 4) Finally, the company stays realistic, like this report on oil’s relationship to the market. These examples show how J.P. Morgan has established itself as a thought leader by publishing a unique, informed perspective and authority on industry issues in order to play a guiding role as experienced professionals sharing insights. The information is useful and relevant, packaged for easy consumption, applicable and useful, and speaks to its audience’s daily reality. Honest and truthful publication that draws in clients can establish businesses or individuals as thought leaders in their specialized field. With commitment and time, thought leadership can help propel brands to success. â€Å"All big businesses tend to use thought leadership to market their expertise,† said Rosenbaum. â€Å"If companies keep spending money on it†¦ it’s working.† Up next: Thought Leadership How-To

Learn About the Life and Death of Activist Chico Mendes

Learn About the Life and Death of Activist Chico Mendes Environmental activist Chico Mendes (1944-1988) spent his entire life living in and fighting for, the rainforests of his native Brazil and its inhabitants. But his commitment to preserving a sustainable way of life cost Mendes his own life.   Chico Mendes: Early Life Chico Mendes was born Francisco Alves Mendes Filho on December 15, 1944 in the small Brazilian village of Seringal Santa Fà ©, outside of Xapuri. His was a family of rubber tappers, people who make their living sustainably by tapping the sap of local rubber trees. Like many rural people, his family also supplemented their income by harvesting nuts and fruits from the rainforest. Mendes started working when he was nine years old, and never received any formal schooling until late in life; by some accounts, Mendes never learned to read until he was about 20 years old. Some of his education was influenced by Euclides Fernandes Tavora, described as a middle-class Communist who, in the 60s, was on the run from Brazils military. Tavora introduced Mendes to books, newspapers and labor unions. Mendes and Organized Labor Mendes began to organize rubber tappers in the region, and he was soon elected president of the Xapuri Rubber Tappers Union. Mendes was also instrumental in organizing Brazils National Council of Rubber Tappers in the mid-1980s; he was soon elected leader of the group. There was (and still is) immense economic pressure, however, to clear the rainforest for cattle grazing. Despite evidence that harvesting the forests rubber, fruits, nuts and other commodities is a more sustainable practice that creates more income over a longer period of time, clear-cutting the rainforest was occurring at an accelerating rate in the 1980s. When 130 ranchers expelled some 100,000 tappers from the rainforest, Mendes and his laborers fought back, rallying whole families to stand in front of chainsaws and block bulldozers. Their efforts met with some success and attracted the attention of the international environmental community. Mendes was placed on the United Nations Environmental Program Global 500 Roll of Honor Award in 1987; he also won the National Wildlife Federations National Conservation Achievement Award in 1988. Mendes vs. Ranchers and Loggers When rancher Darly Alves da Silva attempted to clear-cut an area of rainforest that was planned as a nature preserve in 1988, Mendes succeeded in stopping the planned logging and created the preserve. Mendes also gained a warrant for da Silvas arrest for a murder he had committed in another state. For his efforts, Chico Mendes and his family received constant death threats in 1988, Mendes himself predicted he wouldnt live past Christmas. And on the night of December 22, 1988, Chico Mendes was shot to death by a single shotgun blast outside his familys house. Mendes was the 19th activist to be murdered in Brazil that year. Mendes murder sparked international outrage and massive protests in Brazil, eventually resulting in the arrest and conviction of Darly Alves da Silva, his son Darly Alves da Silva Jr., and a ranch hand, Jerdeir Pereia. The Legacy of Chico Mendes Partly as a result of Mendes murder, the Brazilian government stopped subsidizing logging and ranching operations and established many rubber preserves and nature reserves, including one named after the activist, Parque Chico Mendes. The World Bank, which once financed development in the rainforest, is now financing nature reserves that function as sustainable rubber plantations. But all is not well in the Brazilian rainforest, by most accounts. Clear-cutting continues, and according to some reports, fighting development in the rainforests of Brazil has cost some 1,000 activists their lives since 1988. Much work remains to be done to honor the legacy of Chico Mendes.

Alroy Drawer Runners Essay Example | Topics and Well Written Essays - 2000 words

Alroy Drawer Runners - Essay Example Alroy is a leader in the manufacture of metal drawer runners that are utilized on furnishings, custom cabinetry and any other product requiring efficient and no-slip drawer slides, hence creating a plethora of opportunities for capturing disparate markets and prospects. What makes Alroy products unique is their durability in construction and powder-coated covering that improves anti-corrosion capabilities and longevity over that of competing drawer runner manufacturers worldwide. Alroy Sheet Metal’s customer is Heritage Home Group LLC, a multi-national organization specializing in manufacture, design, distribution and retailing of a variety of home furnishings. Heritage is a very high-end producer and marketer of top quality, premium home products under the respected and well-known brand names such as Thomasville, Lane, Broyhill, Pearson and Drexel Heritage. The customer maintains a very broad group of retail channels that include branded retail stores, collaboration with world-renowned interior design agents, mass merchant retailers, and independent retail stores across the world. The relationship between Alroy salespersons and Heritage Home Group is one that is justified through a consultative selling model. Salespersons, in order to add value to the relationship and engage the customer effectively, ask a variety of strategic questions, utilize active listening skills, and illustrate a legitimate care and concern for their problems and needs. Relationship development involves more interactivity with customers, face-to-face selling practices, in which productive communications between seller and customer are critical to establishing trust and perceptions of competency in the salesperson and the corporate brand.  

Practical Anthropology and Moral Philosophy Distinction Essay

Practical Anthropology and Moral Philosophy Distinction - Essay Example The essay "Practical Anthropology and Moral Philosophy Distinction" presents the analysis of the difference between Kant’s moral philosophy and the empirical moral philosophy in terms of their principles and major determinants. The basis of finding the supreme moral principle should not be on the descriptive part but on the authoritative normative principle that is most fundamental in deciding human actions. Kant claims that morality commands human beings to be natural using the prior principles but never through the posterior ones. The two principles must be clearly distinguished in order to help determine what the conditional and the unconditional truths are as they may vary from species to species. What may be prudentially good to one person may not be so in another. The only way of justifying such a statement would be to analyze the moral philosophy and the empirical moral philosophy of the species concerned. Kant asserts that all moral theories prior to this fail to explain the categorical nature of moral obligation and to articulate a supreme moral principle that could capture the categorical nature of morality because those previous moral theories had neither recognized moral agents as autonomous nor recognized that the supreme moral principle must be self-legislated. The result of self-legislation in the previous theories on moral philosophy could only lead to hypothetical imperatives whereas Kant’s theory, solely based on the autonomy of legislation, could lead to categorical imperatives.

Architecture - Avant Garde Architectural Theory Essay

Architecture - Avant Garde Architectural Theory - Essay Example In the beginning of 1922, the Viennese Hungarian Activists were gaining victory. After banishing from Hungary they got together in Vienna. Earlier this year, some of them started to get cut off from Kassak and Ma, making their own groups. In impact of Russian Avant garde was the main cause for the Hungarian Activists to break from Dada and join International Constructivism. The Activist "artists and writers" were the main groups forming the Hungarian Avant garde during that time (Botar, 1993). Brutalism was a movement in architecture which flourished in the 1960s and 1970s. Pioneered in continental Europe by Le Corbusier, its main protagonists in Britain were the husband and wife team of Peter and Alison Smithson. The Smithsons were determined to preserve the best aspects of the heroic Modernism of Ludwig Mies Van Der Rohe and other early pioneers, and to save British Modernism from what they considered creeping whimsies. The term itself (often credited to the critic Reynar Banham) is perhaps unfortunate- suggesting as it does a type of building which is ugly and unfriendly, and its association with much of Britain's welfare state architecture has not helped the movement's reputation, at least in the eyes of the public (The New Architecture, 1955). Also in the research paper, one building and one piece of text will be analysed. The building to be analysed is the Hunstanton school, by Alison and Peter Smithson in Norfolk, Britain and the piece of text to be analysed is "Banham, Peter Rayner 1955-'The New Brutalism' from architecture review." After the Second World War, British Modernists were increasingly sought after by the authorities who wanted to rebuild a physically shattered country and enact social change through the construction of a cradle-to-grave welfare state. But the architecture of the early welfare state avoided the stringent Modernism advocated by the pre-war pioneers in CIAM, opting instead to ape the gentle style of Sweden's long established social architecture. The apotheosis of this 'humanist' Modernism came in 1951, with the Festival of Britain, centred on the South Bank in London. (The New Architecture, 1955) For Peter and Alison Smithson, modernism was not just that. They demanded a return to a more rigid, formal architecture and put their ideas to work with their Secondary School in Hunstanton, Norfolk, completed in 1954. At Hunstanton, the Smithsons made a virtue of the construction process of the building: structural and service elements were left exposed and the austere steel and glass frame gave the building a skeletal appearance. This "truth to materials" approach was anti-aesthetic, but, the Smithsons believed, more honest and true to Modernism's basic principles. Reynar Banham dubbed the school 'the New Brutalism', a movement which aimed, in his words, to "make the whole conception of the building plain and comprehensible. No mystery, no romanticism, no obscurities about function and circulation." In France, Le Corbusier was also experimenting with new ways of using the Modernists' favourite material, concrete. His "breton brut" (literally, "raw concrete") technique characterised his Unite d'Habitation in Marseilles: a giant housing block with shops and other

Determination of aspirin and caffeine

Determination of aspirin and caffeine Results: Identify and mark the signals in the spectra and note the chemical shift values of the methyl resonances in aspirin and caffeine and the methylene resonance in s-trioxane. Using above expression, calculate the weight of aspirin and caffeine in one tablet, and the percentage w/w of each component in one analgesic tablet. Whole tablet weighed = 0.501 Half tablet weighed = 0.270 Mass of s-trioxane = 0.05 RMM of aspirin = 180 RMM of caffeine = 194 RMM of s-trioxane = 90 No. of moles of components = component integral/no. of protons giving signal No. of moles of standard standard integral/ no. of protons giving signal To find out the weight and percentage w/w of Aspirin and Caffience following calculations were made: Aspirin: No of moles of components (x) = ? No of moles of standard = mass of s-trioxane / RMM of s-trioxane = 0.05 / 90 = 0.000555 Component integral = 202.72 No of protons giving signal = 3 Standard integral = 200 No of protons giving signal = 6 Putting values in the above eq.1: x / 0.000555 = (202.72/3) / (200/6) x/0.000555 = 67.57 / 33.33 x = 67.57 x 0.000555 / 33.33 x = 0.00113 moles Mass of aspirin = moles x RMM = 0.00113 x 180 = 0.203g = 203mg % w/w of aspirin in the tablet = mass of aspirin / mass of the tablet x 100 = 0.203 / 0.501 x 100 = 40.5% Caffeine: No of moles of components (x) = ? No of moles of standard = mass of s-trioxane / RMM of s-trioxane = 0.05 / 90 = 0.000555 Component integral = 14.0 No of protons giving signal = 3 Standard integral = 200 No of protons giving signal = 6 Putting values in the above eq.1: x / 0.000555 = (14.0/3) / (200/6) x/0.000555 = 4.66 / 33.33 x = 4.66 x 0.000555 / 33.33 x = 0.0000775 moles Mass of caffeine = moles x RMM = 0.000075 x 194 = 0.0145g = 14.5 mg % w/w of aspirin in the tablet = mass of aspirin / mass of the tablet x 100 = 0.0145 / 0.501 x 100 = 2.89% Discussion: Comment on the chemical shift positions of the methyl groups in aspirin and caffeine. Aspirin shows about 6 singlets in the spectrum, all in different environment. It has got one methyl group which gives rise to a singlet at ? 2.3498 as there are no neighbours and the n+1 rule is followed. It has integral of 3 as three protons are giving rise to the chemical shift at ? 2.3498. The four singlets between ? 7.1292 ? 8.1123 correspond to benzene ring protons. In aspirin there is a very broad singlet at ? 11.0082 due to the carbonyl next to hydroxyl proton which shifts it towards the left hand side. Caffeine has got three methyl groups which give rise to three singlets as all the three methyl groups are in different environments to each other. All the three peaks have integral of 3 which arises due to the three protons on each methyl groups. The first singlet at ? 3.4133 is due to the protons (a) next to nitrogen with single bond. The second singlet is seen at ? 3.5910 corresponding to protons(c) next to double bonded carbon and oxygen and the last methyl singlet (b) at ? 4.004 is due to the protons next to two double bonded oxygens attached to two carbons. There is also a singlet seen at ? 7.5172 that arises due to a single proton CH between two nitrogens. Compare your results to the contents claimed by the manufacturer and discuss any differences observed. How does this method compare with determinations by UV absorbance and HPLC. What are the NMR methods limitations? UV techniques are simple and rapid. It can be used for the quantitative determination of highly conjugated compounds and metal ions. Metal ions can be coloured and determined by UV. HPLC is a separation techniques used for compounds on basis of their rate of elution and can separate complex mixtures. HPLC analysis is very quick with high resolution. The stationary column can be used repeatedly for number of times. In HPLC analysis, automated instrumentation and quantitation can be used. It also has low sensitivity and accuracy. NMR is an expensive technique. Compared to UV and HPLC the instrumentation is more costly. The sample to be analyzed has to be free of any contaminants. It takes longer time as compared to the other techniques mentioned. In NMR the chemical shift corresponds to the structure of the molecule being analysed so for compounds with similar structures it is difficult to separate the signals. Also it is an insensitive technique. References: http://www.pg.gda.pl/chem/CEEAM/Dokumenty/Warsztaty/Levsen.pdf http://wiki.answers.com/Q/Advantages_and_disadvantages_of_HPLC http://www.answers.com/topic/hplc-high-performance-liquid-chromatography http://www-unix.oit.umass.edu/~mcclemen/581Proteins.html http://wapedia.mobi/en/Ultraviolet-visible_spectroscopy http://books.google.co.uk/books?id=Dvoeg3erhRECpg=PA297lpg=PA297dq=limitations+of+nmr+spectroscopysource=blots=ea8zhh6QdCsig=v3mtaKE11Git3TMIX06mK3KD3yIhl=enei=BStBS5abEJj20wTkg6mSBQsa=Xoi=book_resultct=resultresnum=6ved=0CBoQ6AEwBTgK#v=onepageq=limitations%20of%20nmr%20spectroscopyf=false

The Key Into Ketogenic Diets :: Health Fat Weight Loss Dieting Essays

The Key Into Ketogenic Diets Come on now...we have all done it. You know the feeling. You are walking down an aisle in the supermarket craving â€Å"bad†. Instead of going for the Oreo cookies you feel are loaded with fat, you opt for the Snackwells Fat Free Devils Food Cake Cookies and feel like you are a saint for making the least harmful choice. You feel great...that is until you get home, open the package, eat one cookie, then two...then in a matter of minutes the whole box has been consumed. But you think, its not that bad...no fat!!!! But, what about everything else in that box In the last couple of decades, dieting trends have astronomically increased. The average dieter has trained his or her ears and eyes to react to the word ‘fat’. Low fat, reduced fat, fat free- these are all words that until recently have set alarms off ringing in the typical dieter’s head. Recently, new vocabulary, such as ketogenic, ketosis, and low carbohydrate have stepped into the dieter’s world and questioned, or rather challenged, the ‘fat’ free method of dieting. So, after you have devoured the entire box of ‘fat’ free cookies perhaps you will ask yourself....WHAT ABOUT THE CARBOHYDRATES Ketogenics...Low-Carbohydrate...Ketosis...what does all this mean? Ketogenic diets, often called low-carbohydrate (low carb is slang), seem to be the latest diet trend. There are many different forms, all varying in different degrees. Ketogenic diets focus primarily on the limited intake of carbohydrates in the food pyramid. In order to clearly understand ketogenic diets, one must start with the basics-what are ketones and where are ketones found and produced What are ketones Ketose is any sugar that contains a ketone group. Ketone bodies are the normal physiological defenses in starvation. Ketone bodies are normal products of lipid and pyruvate and found within the liver. When an impaired or absent carbohydrate intake occurs, the body increases its production of ketone bodies and metabolizes them as an energy source. Ketogenesis, which is the production of ketone bodies occurs in ketogenic diets, resulting in a ketotic state( Miller-Keane 1997). So, â€Å"when the requirement for glucose cannot be met by other means, the tissues of the body rely increasingly on ketone bodies as an energy source† (Volpe 1983).

OPERATIONS MANAGEMENT RESPONSIBILITIES AND ISSUES

‘Operations Management as the procedure whereby resources, fluxing within a defined system, are combined and transformed by a controlled mode to add value in conformity with policies communicated by direction – Joseph G.MonksWhat is Operations Management?Operations direction is the concern map that is responsible for pull offing and organizing the resources needed to bring forth a company ‘s merchandises and services. All types of organisation must transport out operations direction because all organisations produce some mixture of merchandises and services. Operations direction is an of import factor in any organisation. The determinations that the administration makes will hold a major impact on the cost of the merchandises and/or services, and its bringing which consequences in the gross coming into the organisation, whether it is fabricating, retail or services sectors such as IT, finance logistics, transit, wellness attention or public public-service corporati on or educational, the service bringing grapevines must be carefully designed, resourced and managed efficaciously and expeditiously. The effectivity of the system is determined by the success with which assorted subsystems and constituents interact with each other and with the environment in which the organisation operates. The nucleus aim of a successful direction is the ability to pull upon the resources of many subjects and integrate relevant rules and background information in order to specify and analyse a job. Once defined, the director must place alternate possible solutions, measure these in footings of the broader ends and values of the organisation, implement the seemingly dominant solution, and eventually, assess the existent effects of the solution for the effectivity in the organisation. Operations direction focal points on pull offing the procedures that produce / distribute merchandises and services. Operations direction relates to all relevant operations within the organisation. Related activities includes the followers: Pull offing purchases Inventory control Quality control Manufacturing Logisticss and Evaluations Customer Servicess By analysing the above mentioned activities, we can state that Operations direction involves the systematic way and control of the procedures that transform resources ( inputs ) into finished goods or services for clients or clients ( end products ) .History of Operations ManagementThe beginnings of operations direction can be traced back through cultural alterations of the 18th, 19th and twentieth centuries. By the terminal of eighteenth century, agribusiness was the active and cardinal component in every state. The innovation of the steam engine and Eli Whitney ‘s construct of standardised parts paved the manner for the Industrial Revolution with its big fabrication installations powered by steam or H2O. As a consequence figure of states evolved from an agricultural economic system to an industrial economic system. But for a clip, fabrication was more of an art than a scientific discipline. The Industrial Revolution advanced further with the development of the gasolene engine and electricity in the 1800s.Other industries emerged and along with them new mills came into being.. The debut of Taylor ‘s method of scientific direction and Henry Ford ‘s traveling assembly line brought the universe into an age where direction was preponderantly centered on the production of goods. At the beginning of the twentieth century, the one component that was losing was a direction – the ability to develop and utilize the bing installations to bring forth on a big graduated table to run into monolithic markets of today.Duties of an Operations ManagerOperations Manager ‘s programs, form, take and command the production and bringing of merchandises and services every bit needed to maintain external paying clients satisfied. The duties of operations directors can be classified into the followers: Direct Responsibilities – the activities which are straight related to bring forthing and presenting merchandises and services like pull offing the operations procedure, encompassing design, planning, control, public presentation betterment, and operations scheme Indirect Responsibilities – the activities involved in interfacing with other parts of the organisation such as interacting with those directors in other functional countries within the organisation whose functions have an impact on operations. Indirect responsibilities besides include other maps like selling, finance, accounting, forces and technology. Broad Responsibilities – a wider set of undertakings that involve scanning the concern, societal and political environment in which the organisation exits in order to understand its context. Decision devising is a cardinal function of all operations directors. Decisions need to be made in: planing the operations system pull offing the operations system Bettering the operations system. The five chief sorts of determination in each of these relate to: the procedures by which goods and services are produced the quality of goods or services the measure of goods or services ( the capacity of operations ) the stock of stuffs ( stock list ) needed to bring forth goods or services The direction of human resources.Operations Management Issue – Hewlett-PackardHP is a engineering company that operates in more than 170 states worldwide. HP explores how engineering and services can assist people and companies address their jobs and challenges, with the realisation of the possibilities that HP can supply, which will successfully recognize their aspirations and demands. HP applies new believing and new thoughts to make simpler, valuable and trusted experiences with engineering, continuously bettering the manner our clients live and work. The Hewlett-Packard Company ( HP ) was founded in 1939 by William Hewlett and David Packard. Today, the company ‘s mission is to make information merchandises that accelerate the promotion of cognition and basically better effectivity of people and organisation. The company ‘s first merchandise, built in a Palo Alto garage, was an audio oscillator -an electronic trial instrument used by sound applied scientists. One of HP ‘s first clients for this was Walt Disney Studios, who purchased eight oscillators to develop and prove an advanced sound system for the film Fantasia. HP becomes a major participant in the computing machine industry in the eightiess with a full scope of computing machines, from desktop machines to portables to powerful minicomputers. HP besides made its entry into the pressman market with the launch of inkjet pressmans and optical maser pressmans that connect to personal computing machines. The quality and dependability of HP ‘s pressmans ma ke HP a extremely recognizable trade name by both consumers and concerns.Operational Issue of HP – Toner Cartridge ProblemHewlett-Packard is proud of its repute for high-quality merchandises and services. In the 1990 ‘s, the Hewlett Packard toner and ink cartridges division was sing a job with the figure of defective faulty toner cartridges being returned by clients. About 2000 of these were being returned every month. The operations squad decided to look into the issue and handed over the instance to the UK Hewlett Packard quality section. The squad suspected that non all the returns were really the consequence of a defective merchandise, which is why the squad decided to look into the job. The Hewlett Packard squad decided to utilize cause-effect diagrams to seek and place the beginning of the job. Three major operational jobs were identified. First, some users were non every bit familiar as they should hold been with the right method of lading the cartridge into the pressman, or in being able to work out their ain minor printing jobs. Second, some of the HP Business Resellers were besides incognizant of how to screen out minor jobs as they were missing in proficient expertness and preparation. As a consequence, they were unable to offer the client the degree of support needed to decide any minor jobs. Third, there was clearly some maltreatment of Hewlett-Packard ‘s ‘no-questions-asked ‘ returns policy. Empty toner cartridges were being sent to unauthorised replenishment companies who would sell the refilled cartridges at decreased monetary values. Some cartridges were being refilled up to five times and were intelligibly have oning out. Furthermore, the toner in the refilled cartridges was non up to Hewlett-Packard ‘s high quality criterions.Theoretical Approach of Analyzing HP Toner Cartridge Problem:Fishbone TheoryFishbone theory ( cause consequence diagram ) is a entire quality direction tool, widely used to analyse and work out an operation direction job or consequence in an organisation. Fishbone is considered as one of the seven basic tools of entire quality direction tool. It is a ocular presentational tool which resembles the skeleton of a fish which shows all the causes and its bomber causes taking to a peculiar job. Using fishbone theory, job and its causes can be diagrammatically represented, which will assist to place and analyse the of import causes and its consequence can be solvedModel of a Fishbone DiagramHistory of Fishbone TheoryKaoru Ishikawa, a Nipponese University Professor and a good known quality direction pioneer, invented the cause and consequence diagram in 1943, the theory became celebrated tool and was foremost used in 1960s and Nipponese companies like Mazda, Kawazaki used to analyse and better their auto fabrication proceduresADVANTAGES OF USING CAUSE EFFECT DIAGRAMAn operational direction job and its causes can be visually presented so that each and every causes can be considered which helps to find the root cause of the job in a structured attack. In other words, it helps to set up the job ( Effect ) Fishbone can be used by persons, squads and most efficaciously by groups which could guarantee engagement of all in a group and helps to use all possible and executable thought of the procedure and its grounds Different procedure of an operating system can be identified even if it is outside the range of procedure. All executable informations can be collected for farther analysis and its causes and sub causes can be evaluated. From the above HP Toner Cause Effect Diagram, we can sort that the Cartridge Returns is the Effect of the diagram and the causes can be sub divided into the followers:Man PowerCustomers and Traders: – The HP Investigation squad discovered that some clients were holding troubles in the right interpolation of the cartridge into the pressman organic structure. It is universally considered that non all clients are technically sound and as a consequence of this, merchandise malfunction could ensue while seeking to infix the toners/cartridges. Customers who purchased the cartridges from traders instead than straight from HP were non technically qualified to decide minor issues which would hold prevented the stock from being returned to HP for replacing. Owner ‘s Manual was non easy to read and had no bit-by-bit instructions. About 90-95 % of toner consumers, do non read the proprietor ‘s manual. Traders were non able to supply the clients with the professional degree of support needed and frequently blamed the merchandise as faulty. This was due to the fact that HP did non supply sufficient merchandise preparation and support to its concern resellers Training: – Horsepower should hold provided the traders with adequate merchandise support and preparation so that minor issues can be eradicated at the start. Failure in supplying the traders with merchandise preparation could adversely impact the good will of HP. A merchandise can be solved successfully merely if the gross revenues and after gross revenues support is maintained in a professional mode. Interior designers: – Merchandise interior decorators should take into consideration the clients and traders excessively as planing a complicated merchandise ( cartridge/toner ) will do merchandise installing complicated and if the company lacks resources for supplying merchandise preparation, it will do merchandise gross revenues to drop. The design of the toner cartridges was ne'er thought from an end-user position. The toner cartridges was ne'er tested with existent people before the launch. The deficiency of proper planing the merchandise flow rhythm has caused 1000s of lbs for HP. Another large company with such immense defects is Microsoft. Microsoft comes up with regular security spots from clip to clip to repair bugs that existed in their Operating System. Customers ever want things to be easy and less complicated. .MaterialNon echt HP compatible cartridges that are made by unauthorised companies are being bought by clients for a cheaper monetary value and used on echt HP pressmans. As a consequence this causes harm to the pressman caput in the long tally. Use of non echt toners, should revoke guarantee. HP failed to add a disclaimer saying that guarantee can be revoked for utilizing non-genuine HP toners Empty HP cartridges are sent to unauthorised replenishment centres by the clients and these cartridges are being refilled more than five times with low quality ink, toner and other parts.MachineryUsing Non HP Printer accoutrements such as print cartridges or toners may do impairment in print end product quality. The use of pressmans without proper care causes faint print and blotchy. This will make uncertainties in clients that there are issues with the existent HP hardware and frequently the merchandise is returned to HP.MethodsPolicy – HP ‘s ‘no-questions-asked ‘ returns policy is promoting the clients to return their cartridges even though the harm was caused by the client or the trader. No proper internal controls were at that place for HP. It was discovered that Empty toner cartridges were being send to unauthorised replenishment companies which used inexpensive quality replenishing ink and techniques which in bend damaged the merchandise. HP ‘s â €˜no-questions-asked ‘ should be updated to advert that one time the toner cartridge has been modified or re-filled by outside unauthorised traders, no replacing would be provided.Solutions to the job – Prioritization MatrixA prioritization matrix is a technique used to acquire an sentiment about a job.This matrix helps to precedences or rank the issues of the job harmonizing to its importance. Prioritization matrix gives more clearly which issues are most of import to screen it out In a prioritization matrix the issues or job can be written in the first column and its frequence, importance and the feasibleness of the issues can be mentioned in the following back-to-back columns.the last column should be used to cipher all the points Frequency: it measures how often the job occurs Importance: it measures the importance of the issue Feasibility: it measures the feasibleness of the issue whether the mentioned issue / job is easy to work out or nonMatrix description, Solutions and Recommendations:By utilizing this method, we can look at the information in the matrix and determine which issues are more of import harmonizing to the matrix. From the above mentioned HP Prioritization matrix it is really clear that in the first two issues, clients are incognizant about the proper usage of HP toner cartridges and deficiency of merchandise and support preparation to the concern resellers has got highest precedence in points. Hence these two issues should be considered with more attending. The following of import issues are in HP ‘s client Services, fabricating defects and their guarantee policies. Design defect, replenishing echt HP cartridges from unauthorised replenishment centres and use of non HP cartridges in HP pressmans should besides be considered and should be sorted out. 1 ) Customer Unawareness: Horsepower should take into consideration that their Owner ‘s Manual was non easy to read and had no bit-by-bit instructions. About 90-95 % of toner consumers, do non read the proprietor ‘s manual. New methods like adding bit-by-bit picture instructions in a Cadmium should be supplied along with the print toner cartridge. Clear and proper ocular instructions provided in the users manual, intelligent package constitutional inside the pressman should be able to place whether the job is with pressman or cartridge ) . Simple self care tools should be supplied along with the toner / cartridge so that client themselves can screen out minor jobs 2 ) Training for Business Resellers: HP should carry on merchandise preparation and support for its concern resellers after the merchandise has been launched. Not all concern resellers would be able to go to the preparation due to the nature of their concern but an unfastened courtesy invitation direct to all concern resellers and their proficient staff would assist to better client ailments and merchandise callbacks. Surveies by Dell hold proven that this is the most inefficient and high budget manner to cover with the state of affairs. They have found out that engaging local regional trained agents and directing parts to these agents to repair the issues have helped cut down their costs sustainably. 3 ) Customer Services: A good trained call centre or support forces ever helps to increase the good will of any companies. HP should develop their support staff to be to the full cognizant of their merchandises and behavior mock Sessionss to better direct customer-supplier dealingss. Customer service forces should be technically qualified to work out the issues with out inquiring more inquiries to the client. Product study questionnaires, support forces evaluation systems can be emailed to clients and their feedbacks should be carefully analysed by the gross revenues and selling sections. Another manner to pull off client service is to return clients the full sum or replace the product.. 4 ) Warranty / Policy: HP ‘s ‘no-questions-asked ‘ returns policy was promoting the clients to return their cartridges even though the harm was caused by the client or the trader Use of non echt toners, should revoke guarantee. HP forgot to add a disclaimer saying that guarantee can be revoked for utilizing non-genuine HP toners. HP should hold besides considered a sedimentation fee for recycling their toners back to HP and besides do certain a lower cost service for replenishing the toners. 5 ) Toner Cartridge Design: Merchandise interior decorators should take into consideration the clients and traders excessively as planing a complicated merchandise ( cartridge/toner ) will do merchandise installing complicated and if the company lacks resources for supplying merchandise preparation, it will do merchandise gross revenues to drop. Product was ne'er thought from an end-user position. The merchandise was ne'er tested with existent people before the launch. The deficiency of proper planing the merchandise flow rhythm has caused 1000s of dollars for HP. Another large company with such immense defects is Microsoft. Microsoft comes up with regular security spots from clip to clip to repair bugs that existed in their Operating System. 6 ) Unauthorized Refilling / No HP Cartridges: Exploitation non HP pressman accoutrements such as print cartridges or toners may do impairment in print end product quality. Customers prefer traveling to cheap unauthorised resellers to replenish echt HP cartridges as they are cheaper than traveling to an HP authorized reseller or back to HP base. Once the pressman toner cartridges gives out issues and print quality reduces, clients return the toner cartridges back to HP for replacing. HP should do their toners Tamper cogent evidence and besides add some kind of ID proofing to maintain path of non-genuine use of HP toners. Clear elaborate description about HP merchandise consciousness supplied along with the merchandise would educate the client about the quality, advantages, benefits of an HP and non HP toner cartridge.

buy custom Working Does Effect College Students essay

buy custom Working Does Effect College Students essay The likely hood of students working while in school has been rising as the cost of education rises. Generally, students performance has been affected negatively. The most affected are the freshmen and women in the campus followed by the juniors whose adverse result is small. The upper class men only feel the outcome when they work for longer hours.( Wooldridge,127). American higher education system is quit ambiguous because, a majority of campus students who are supposed to be going through the system work in different places. Most of the students do prefer to be at work places rather than stay in campus. Students will work irrespective of their family backgrounds, the institutions they are in, age, family responsibilities, and even family expenses. Thus, working while in college is now more of a culture. Policy makers need to know who works, why he or she works and implications on the institution so that they can draft policies that are quit beneficial to the students and the institution. ( Jacqueline,36) According to a survey conducted in 2003 to 2004; regardless of the students gender, colour, ethnicity, marital status, age, type of institution attended and dependency, a minimum of 70 to 80% of students enrolled were working. Share of students who work range from 68% to 82% among the Asian American students although the expectations is that students who work should vary significantly according to age, income and dependency, this is not the case. (Kendall,103). Students who work in profit making institutions and local colleges are older thus they tend to work full time and attend part time classes. Surprisingly students who work part time are more likely to work one to 20 hours per week and at the same time schooling unlike those students who work full time basis. A record 23 percent of students who work part time are still capable of managing to work for 35 hours or more per week. A workloadof 35 hours per week is strenuous for someone who is independent and at the same time trying to provide for a family. This is a big challenge since the students will automatically perform poorly in schoolwork. Independent students with an income of $25000 work for 35 hours or more while dependent students with an income of $60000 from their parents work for a maximum of 20 hours. (Ravitch,48). Work affects students in many ways. The effects can be positive or negative. Positively, work helps students to familiarize themselves with their future employees, who in most cases will be their employers. Students who work claim that; working helps them in their career development and coursework preparation. Nevertheless, according to a research conducted between 2003 and 2004, students gave mixed reactions. Majority of students who work do not think that work limits their class schedules, choice, and number of classes taken, access to facilities and preparation of coursework. However, 48 percent of students agree that work limits their class work while 40 percent say that it affects their choice and number of classes and 31 percent say it affects their access to facilities. All this limitations increases proportionally, as the number of students who work increases. The most affected students are those working off campus unlike those working within campus. One third of the students who work say that it helps them in career development and coursework preparation. Students who work for non-profit making organizations, military, and the government are the ones who claim the benefits in career development. Students who work for profit making organizations do not benefit much from their jobs since it does not help them with their coursework. However, not more than one student working, find their jobs to be helpful with their career. (Weiner, 222). Another effect that work has on students is that students who are old and study part ttime have higher GPAs compared to students who do not go to work or either study on a part time basis. This is so because students, who study on a full time basis, always have a lot of time at their disposal. Thus, they misuse that valuable time by doing other activities that are no part of academics. Students who work full time and study part time are independent. Therefore, they know that everything is upon them hence maximize every minute they have to develop their career further for they know that their career is what they will have forever. Students who only work more and more hours lack consistency in terms of graduations. The more the hours they work the more they perform poorly.GPA declines as the number of working hours increases. Beyond GPA, the most important indicator of academic success is persistence and graduation. (Ravitch,26) In conclusion, many students work and do a lot of work. This is unhealthy to them physically, psychologically and academically. The kind of work that the students hold on mostly are not part of the academic programs and in most instances many of them just work for the sake of sustaining their livelihoods. Since the kind of work one is in does not correspond with an individuals career, it results in total failure academically (Kendall,207). Therefore, the best thing is for the government to offer academic grants to those who must work in order to be in school. This eventually reduces the no of students who must work in order to be in college. Also with the government aid on education grant, the state can count on the students to perform better on their career jobs. At the end, the state benefits as its citizens get well equipped on their areas of interest. Finally, long working hours is not conducive to students. It results in mind straining and regular headaches. Therefore, students should first pursue their careers and all things shall follow.( Wooldridge,124). Buy custom Working Does Effect College Students essay

Greek and Roman civilizations Essays

Greek and Roman civilizations Essays Greek and Roman civilizations Essay Greek and Roman civilizations Essay Throughout history there have been many great empires. But none have made a greater impact than the Greek and Roman empires. These empires began as small city-states, and grew to become the powerful empires we know today. The Greek and Roman empires were not always enemies, considering the Romans were greatly Influenced by the Greek culture. The two collocations shared many similarities, but had different opinions on government operations. There are three different periods that span the history of the Greek and Roman empires; the Hellenic, Hellenic, and Roman civilization. I will thoroughly examine the differences in religion, philosophy, societal struggles, territory expansion, trade, commerce and the decline of each time period of these civilizations. Hellenic Period The Hellenic period is often referred to as the Age of Classic Greece. The Age of Classic Greece started in 507 B. C. E. And lasted until the death of Alexander the Great In 323 B. C. E. This was a time of war, conflict, and evolution. The conflict started when the Persians attempted to take Greece. The Persians Intended on expanding their empire and they turned their eyes onto Athens. After several battles the Athenians and the Spartan worked together to defeat the Persians, ending the war in 449 B. C. E. After the war the Athenians began to focus on their politics, economy, and culture. In 507 B. C. E an Athenian nobleman named Calisthenics created a new system of citizen self-governance called democratic. In this early democratic system, every male citizen that was older than 18 was able to join the alkies, or assembly. Alkies was the governing portions of Athens. Other legislators were chosen at random, not by election. : During the Persian war. Athens was also able to protect their distant Greek territories from Persian influence by creating an alliance names the Delia League. After the war the Delia League helped push Athens into the great Imperial powerhouse they are known for. The Hellenic age also relied heavily upon Its dominating culture. During the Age of Classic Greece many Athenian artists and thinkers emerged. Artists and philosophers of this time have made many important contributions to the way western civilizations are ran to this day. The teachings of philosophers such as Socrates, Plato, and Aristotle have dominated thought for husbands of years and continue to remain relevant to this day. The artists of this time built many temples and sculptures to worship the gods. The polytheistic Greek religion played a major part in the Hellenic period. Anyone who so much as questioned or allegedly questioned the existence of the gods was subject to the death penalty. Even with all of these cultural advancements the Athenians were unable to keep political stability, bringing on the Peloponnesus war. The Spartan took up arms against the Athenians and they were no match. The defeat of the Athenians brought disorder to the former empire, allowing the Macedonian King Phillip II and Alexander the Great to conquer Greece. Hellenic Period The Hellenic period was essentially the expansion of the Hellenic period. The word Hellenic comes from the word Hellenize, which mean to speak or identify with the Greeks. Before Alexander the Great passed away, he built an empire that I OFF was created in the span of 13 years. Alexander the Greatest generals split his entire empire up after his death, creating three dynasties called the Eclectics of Syria and Persia, the Ptolemaists of Egypt, and the Antagonist of Greece and Macedonia. These three dynasties were not united, but they did have many things in common. All of the Hellenic states were ruled by Kings who only desired riches and popularity. The dynasties worked hard to create trade relationships that spread all throughout the empire formally known as Alexandria. They made sure to put their wealth out on display, building elaborate sculptures, making huge donations to museums and zoos, creating extravagant sculptures. The people flowed smoothly throughout the Hellenic kingdoms mainly because they spoke and read the same language. No matter where a person came from in the Hellenic regions, they were able to communicate with anyone. Even with everyone connected there was still social disorder due to the sudden change in government policy. People were actively involved the self-governed democratic government of the past. Now that citizens were once again living in impersonal empires ruled by bureaucrats, they started to feel alienated. The Hellenic art and literature expressed the feelings of the citizens. They began to sculpt and paint actual people as opposed to the gods their ultra was so centered around. The citizens also began to Join random religions that promised immortality and individual wealth. Even Hellenic philosophers focused their time on preaching about individual happiness and pleasure. The Hellenic period was an age ruled by commercialism and cosmopolitanism. The Hellenic age ended at the Romans feet when the Roman Octavia defeated marc Anthony in the battle at Actinium. Roman Empire The Roman history began with two deem gods known as Romulus and Reams. Romulus and Reams were the twin sons of Mars, the god of war. Roman history dates that Romulus eventually killed his brother Reams and was the first king of Rome, named after himself. As Rome continued to develop it lost its monarchy style government in 509 B. C. E and developed into a republic known as the Republic of Rome. Under the new republic government Rome continued to develop both culturally and technologically. Rome was even burned to the ground in 390 B. C. E and ended up rebounding and taking over the entire Italian peninsula. Rome was involved in a series of wars known as the Punic Wars with Cartage, which was another powerful city-state in northern Africa. They ended up defeating Cartage in all three wars and expanded their republic. This expansion lead to the Romans coming onto contact with more advanced cultures like the Greeks. Romans benefited greatly from their contact with the Greeks, adopting their art, philosophy, and religion. After contact with the Greeks, the Romans began to develop their culture exponentially, creating political issues. As the old ways of government began to fall to the waste side turmoil and violence began to brew within the Republic. Warlords began to dominate Rome and fight against each other for total domination. Rome changed forever when a man named Octavia rose to power by conquering all of Romeos provenances. Octavia was the first Roman emperor and assumed to role of Augustus. The Augustus restored Rome to its former glory and ended all of the corruption that had taken place before. He ushered in a new era for the Romans by However as developed as their culture had become the Romans could not escape themselves. After the first Augusts passed, Romans were plague by civil wars. These civil wars lead to inflation and the loss of providences one by one. Rome unfortunately collapsed under its own weight. Unable to properly defend itself Rome fell to a German prince named Advocacy, who won control over the Roman army in Italy. Conclusion Great civilizations have come and gone through Greece, leaving an impact throughout history that maintains relevant today. These cultures started out as small city-states, developing into great empires. The impact that these cultures have had on our western civilization is undeniable, from art, literature, to the development of our culture. These cultures paved the way for the many cultures that followed.

Just War Theory and How It Relates to Desert Storm and the War in Research Paper

Just War Theory and How It Relates to Desert Storm and the War in Afghanistan - Research Paper Example Operations Desert Storm or Gulf war was conducted during 17 January 1991 – 28 February 1991, between an UN-authorized coalition forces from 34 nations against Iraq. The UN coalition forces were headed by America and the reason for this war was Iraq’s invasion of Kuwait. George Bush Sr. was the American president at that time. The current Afghan war was started in 2001, immediately after the 9/11 incident. This war is often labeled as war on terror and the reason cited for this war was that terrorists use Afghan soil for conducting violent activities across the world. Taliban was accused for keeping nexus with other terrorist organizations in the world. In other words, America suspects that Taliban, Al Qaida and other terrorist organizations are working against America from Afghan soil. Politicians and neutral observers have different opinions about operation desert storm and Afghan war. Some people support these wars whereas others oppose it. This paper analyses operati on desert storm and Afghan war in terms of just war theory. Historically, the just war tradition may be said to commonly evolve between two culturally similar enemies. That is, when an array of values are shared between two warring peoples, we often find that they implicitly or explicitly agree upon limits to their warfare. But when enemies differ greatly because of different religious beliefs, race, or language, and as such they see each other as â€Å"less than human†, war conventions are rarely applied (Mosely). Gulf War took place between two culturally similar countries. Muslims or Arabs in Kuwait and Iraq have same religious beliefs and customs. There are plenty of similarities between Iraqis and Kuwaitis. Under such circumstances, one can definitely conclude that just war theory is definitely applicable to Gulf war. On the other hand, war in Afghanistan is taking place between Christian dominated America and Muslim dominated Taliban or Afghan people. Even though Muslim s and Christians do have a common father in Abraham (Jewism, Islam and Christianity are three Abrahamic religions), their beliefs and customs are entirely different. Christians believe that Jesus the saviour of human kind whereas Muslims believe that Prophet Mohammad is the saviour of humans. In short, Afghan war cannot be included under the just war theory since two culturally different parties are fighting each other here. â€Å"It has been the concern of the majority of just war theorists that the lack of rules to war or any asymmetrical morality between belligerents should be denounced, and that the rules of war should apply to all equally† (Mosely). Saddam’s ambitions to expand Iraq’s territory were resulted in Gulf War. Iraq failed to accept Kuwait as a sovereign state and they tried to conquer it using muscle power. Saddam argued that Kuwait is part of Iraq historically and it should be added to Iraq’s territories. On the other hand, international community was not convinced by these arguments and the result was Gulf War. On the other hand, 9/11 caused war on terror and Afghan war. America started two war fronts; one in Afghanistan and another in Iraq immediately after the 9/11 incident. America believed that Saddam has joined hands with Al Quaid leader Osama to conduct terrorist activities in America. In their opinion, the Taliban dominated Afghanistan was the origin of all

Personality Assessment Essay Example | Topics and Well Written Essays - 500 words - 1

Personality Assessment - Essay Example Personality assessment is also vehemently supportive in the treatment process of the individuals; it is therefore the counselors and therapists lay stress upon knowing the domestic, environmental, racial, ethnic and religious background of the patients before starting the treatment procedure. Now, the counselors have also started enquiring about the sexual orientation of the individuals, as such kind of information is pertinent for the recommendation of treatment process of the patients. Personality predicts how a person will work—diligently, intelligently, cheerfully, and cooperatively. Personality affects the style or manner in which a person approaches his/her work; to the degree that a person must work with others—clients or fellow employees—this style matters greatly. (hoganassessments.com) INTP, INTJ, ENFJ, ENFP and others are the prominent personality categories, assessment of which is based upon the theoretical framework of the illustrious 20th century ps ychologist Karl Jung. Since personality assessment diagnosis is a very sensitive issue, the questionnaire must be developed in such a way that it should not hurt the feelings of the patient altogether.